Whether they are a micro-influencer who has a fresh approach to caring for natural hair, or a sage vlogger who we’ve watched grow up online, beauty bloggers give us a new perspective on our beauty routine. While social media is full of those looking to be Insta-famous, there are a select few who rise above the pack. Get to know our latest pick for must-follow hair and beauty slay.
HYPE HAIR: How did you get started in blogging/vlogging?
KAY: I started my YouTube channel in 2012 during my junior year of college, because I was in search of a creative outlet. I was very inconsistent during the initial stages, as I was a double major (pre-medical biology and Spanish), a resident assistant and an active member of various organizations.
HH: What was your career before you took this path?
KAY: After receiving my bachelor’s degree, I worked for a biopharmaceutical company where I researched and manufactured novel immunotherapies for different autoimmune diseases, such as Hodgkin’s Lymphoma and various types of breast cancers. I worked in a cleanroom, where I wore a cleanroom suit for nearly five to seven hours at a time on most days.
HH: How would you describe your signature style?
KAY: My style is rather vibrant and draws parallels to the artsy, sophisticated chic, yet sexy aesthetic. I still carry some elements of corporate attire, as I love clean lines, but I always wear what makes me feel and look like my best self.
HH: What are two of your favorite beauty products?
KAY: The Maybelline Fit Me Matte & Poreless Foundation is everything! It has this insanely natural finish, which is perfect for my oily-combination skin.
HH: What is a hair or makeup tool that you cannot live without?
KAY: I cannot live without conditioner—it’s life-changing for us 4C hair queens. The Suave Almond Shea Butter conditioner has been my all-time favorite. It’s affordable and effective! I’ve been trying to put everyone on it.
HH: What is one beauty tip you swear by?
KAY: I love enhancing my eye makeup. I like to add a flush of color, typically a warm-toned eyeshadow, just below the lash line with a fluffy blending brush. It enhances the eyes, accentuates my signature winged liner while making for a very sultry look.
HH: What has been your favorite IG/YouTube look so far?
KAY: My favorite look from YouTube is this stylish, braidless crochet updo that took me hours to execute! I shared how much I struggled with it, because I can’t part to save my life. I also partnered with a new brand and wanted to make an impression. I’m so thankful it was a success! It’s the perfect edgy and colorful style for my naturalistas who want a bold flare.