It looks like haircare brand ORS is coming for GOT2B’s Ultra Glued Gel with its own gel adhesive for lace fronts. ORS dropped a whole new FIX IT collection this summer focused specifically on gel styling products for weave and wig wearers.
And ORS is coming out swinging hard with the five-piece gel adhesive and styling collection. It’s aimed at not just holding down your favorite lace frontal with laid edges, but also helping keep those edges intact. Each product is infused with Keravis — complex three times more effective than Panthenol for follicle stimulation and strengthening — along with olive oil, castor oil, burdock root, and white peony.
The sweat- and humidity-resistant FIX IT lineup includes a Grip Gel, which is billed as an “extreme hold” gel for styling and applying wigs and weaves, along with a Gellie Glaze & Hold, Super Hold Spray, Liquifix Spritz Gel and No Grease Crème Styler.”
“We set out to create a holistic line of products that complement and enhance each other,” said Taniqua Bennett, Director of Marketing North America for ORS.
“Our end goal is to provide customers a means to maintain whatever hairstyle they choose, without having to spend lots of time or money to get there,” she added. “Whether you want next-level hold for your wig or definition added to your curly hair extension, the FIX IT range has a regimen that will work for you.”
The ORS FIX-IT Line is available now in select Walmart stores and at local beauty supply stores in August. Click through for product details.