Rihanna made history again with her groundbreaking New York Fashion Week presentation of her new Savage X Fenty Collection. The beauty mogul took Brooklyn’s Barclay’s Center on September 10 for an epic “fashion musical” integrating fashion, music and dance.
[SEE ALSO: Rihanna Flexes Her Fashions On The ‘Gram]
“Technically, it’s a fashion show, but Rihanna doesn’t do anything that’s already out there so it’s elevating that concept,” says Jennifer Rosales, Senior VP, Fenty Corp.
And now you can stream it all on Amazon.
The show featured musical performances from such artists as ASAP Ferg, Halsey, Migos and Big Sean as well as dance performances by the likes of Normani and Laverne Cox. And, of course, models of all sizes, shapes and statures got their sexy while serving lewk after lewk from the new Savage x Fenty collection.
In addition, to giving us our fashion lives, the hour-long special also went behind-the-scenes during six weeks of planning and production. It also highlighted Rihanna’s goal of celebrating the beauty of women.
“Every woman deserves to feel sexy,” she says in the film. “We are sexy, we are multifaceted and I want women to embrace that to the fullest.”
This thinking permeated throughout the entire process – with not just the fashions, but with the model casting.
“I am looking for unique characteristics in people that aren’t usually highlighted in the world of fashion as it pertains to lingerie and what society sees as sexy,” she says in one part of of the film. “I’m literally seeing their bodies as pieces of art.”
Press play to watch the trailer below. Amazon Prime subscribers can watch the full show here.