African Pride has just announced two new additions to its Moisture Miracle collection for natural hair. While the original eight-piece launch focused on wash day, the two new offerings — a gel n’ cream and curl mousse — focus on styling.
The Flaxseed Oil & Shea Butter Curl Defining Gel n’ Cream is a 3-in-1 curl “training” formula blends to enhance natural curl patterns without flaking. The Rose Water & Argan Oil Curl Mousse is a lightweight foam for soft, frizz-free curls.
Like the original launch, the offerings combine the power of 10 ingredients, including seven which were sourced directly from Africa, to help keep tresses moisturized and manageable through the entire hair care and styling process.
The gel ‘n cream mixes the power of flaxseed oil, which defines and molds curls, with shea butter, which helps moisturize, strengthen and protect strands. The Curl Mousse blends rose water, which helps soften and repair hair porosity and argan oil to smooth hair cuticles and condition hair.
“We knew we needed to find the right mix of natural, premium ingredients that make styling and manageability easier for Type 4 hair to combat shrinkage, while elongating and defining curls and ingredients that provide deep hydration to soften the hair and restore shine,” said Kendria Strong, African Pride Director of Marketing.
The new offerings are available now online at africanpridehair.com and at select Walmart locations.