The queen of empowering award acceptance speeches, Viola Davis has just taken on a new role that doesn’t require any acting. She is now serving face for L’Oreal Paris as its newest spokeswoman to encourage beauty inclusivity, self-worth, and diversity.
“I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty,” said Viola in a recent statement.
As part of the campaign, Viola will appear in TV, print and digital advertising campaigns for the brand’s Age Perfect anti-aging skincare line, which includes cleansers, oils, serums, creams, and lotions themed “I am worth it.”
“As a young girl, I wasn’t always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way,” said Viola in a recent statement. “To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”
Davis joins the likes of Jane Fonda, Helen Mirren, Courteney Cox, Celine Dion, Camila Cabello, Eva Longoria, Vanessa Williams, and her How to Get Away with Murder co-star Aja Naomi King, as the face of the popular brand.
“We are thrilled to welcome Viola as a member of our family,” said Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris. “Viola’s tenacity, authenticity, and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, ‘Because I’m Worth It’.”
Over her 30-year career, Viola has delivered powerful performances on Broadway, in film, and on television. She is the first Black actor to have won the “Triple Crown” of acting, which includes an Academy Award, an Emmy Award, and a Tony Award. Viola is also recognized internationally for her support of human rights and equal rights for women and women of color.