Who would have thought that traditional runway shows could be upstaged during New York Fashion Week? With all things in fashion, trends come and go and it looks like presentations are becoming the standard.
[SEE ALSO: Alice + Olivia S/S 2020 Was A Monochromatic Mood]
While presentations were once frowned upon, and in some cases taken less seriously than a runway show, fashion houses continue embracing new ways to showcase their designs. This option is a great way of stepping outside the box and over the last few years, designers such as LaQuan Smith, Rebecca Minkoff, Mara Hoffman,
I’d be the first to say that attending a runway show gives you an unexplainable rush. From the magnetic energy in the room, A-listers sitting front row and models hitting the runway in a specific order that tells a story, the experience is magical within itself.
However, after attending quite a few shows this Spring/Summer 2020 season, it’s easy to see why presentations are growing in popularity. Fashion mavens are able to get up close and personal with the designs, interact with models and designers and truly take a stylish adventure through every concept of a collection.
This option can also be curated to fit any aesthetic without designers having to limit themselves to a runway.
For example, Alice + Olivia’s S/S 2020 presentation was an absolute dream! While taking in the collection, I was enchanted by models lounging on lavender fields, striking fierce poses against a wall of orange teddy bears and captivated by political messages displayed on edgy ensembles and splattered with rainbow paint. This presentation was a total vibe that I couldn’t get anywhere else!
Switching gears to Rebecca Minkoff, this collection made me proud to be a working woman. The designer took us on a journey through a vibrant sea of fuchsias, blues, and reds with a touch of animal print. Giving fans insight into the complexities and differences between working women, I even witnessed a mother working double duty while breastfeeding and modeling for the presentation. As you can see, Rebecca definitely shook the table.
While I’m someone who enjoys sitting in a studio and watching models rip the runway, presentations offer a level of creativity that’s simply unmatched. From backdrops, color schemes, props the possibilities are truly endless.
There are still many designers who live for the traditional runway show, but it will be interesting to see how presentations will grow over the next few seasons.