Sally Beauty has partnered with Farouk Systems to bring two of CHI’s professional color lines to its shelves this fall. That means retail and professional customers alike can purchase products from the brand which is known for its ammonia-free and PPD-free color.
CHI Ionic Shine Shades were developed with ceramic and far-infrared technology to provide permanent, demi-permanent and semi-permanent color formulations to deposit lift, tone, correct, and refresh all color tones. CHI Chromashine is a semi-permanent color which was specifically developed for hair color artists to mix its nine base colors into a whole array of new color options.
“As the largest retailer of professional and at-home hair color, Sally Beauty takes great pride in continuing to expand our offerings with the addition of CHI professional color,” said Aaron Alt, President of Sally Beauty.
“As part of our continuing transformation, we are focused on bringing new high quality, professional-grade products at a great value to both our retail and professional customers.”