Zendaya is serving wind-blown perfection in a new ad campaign for Lancôme Idôle. The beauty, who was named the luxe brand’s global ambassador earlier this year, stars in the visuals for the new fragrance.
The Euphoria actress is filmed riding a white horse throughout the city of Los Angeles to the top of a mountain with her wavy tresses, coiffed by Kim Kimble, blowing in the wind.
She boasts a complementary nude blush face beat by Sheika Daley in the commercial, which like most fragrance commercials, is over-the-top. But fans are so here for it, with one noting, “It looks like it smells great.”
In a behind-the-scenes interview, Zendaya shares her definition of an idol.
“I personally think that an idol — and who your idol should be — is yourself really,” she said. “I always say my idol is my future self. I don’t know who she is yet, I haven’t met her yet, but I know she’s there and she’s waiting for me in the future.”
Zendaya’s future continues to look bright. In addition to her starring role in HBO’s Euphoria, she will be teaming up with Tommy Hilfiger for New York Fashion Week next month. Her Paris Fashion Week collabo with the brand in March featured the iconic Grace Jones and an all-Black model lineup.
Press play below to watch the full commercial.