Fenty Beauty Set To Drop New 50-Shade Hydrating Foundation

Fenty Beauty Hydrating Foundation
Photo Credit: Instagram/@fentybeauty

It’s no secret Rihanna changed the beauty game back in 2017 after launching her now-iconic Pro Filt’r Matte Foundation. With 50 shades, she not only put makeup brand’s on notice for their lack of diversity, but she also brought visibility to Black women and other women of color often ignored in the industry.

[SEE ALSO: The New Fenty Beauty Pro Filt’r Mattifying Primer Is Here]

Now the beauty is dropping a whole new 50-shade foundation made especially for women with normal to dry skin. The Bajan baddie’s new Pro Filt’r Hydrating Foundation features all the same shades as the original matte foundation, but with a formula infused with grape seed oil and sodium hyaluronate to hydrate thirsty skin.


Fenty Beauty Hydrating Foundation
Photo Credit: Instagram/@fentybeauty

According to a recent press release, Rihanna created the new offering for normal and dry skin types that “delivers it all — comfortable medium- to full-coverage, long-wear capability, and a natural finish.”

The new drop hits stores August 15 and will be available at Fenty Beauty, Sephora, and Harvey Nichols retail locations and online.

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About The Author

Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. she is a Black beauty editor; founder of Sadiaa, the premiere beauty directory for women of color, and editor for HypeHair.com.