Celeb stylist Vernon Francois‘ namesake haircare line has just expanded with a nationwide launch in Sally Beauty Supply.
Vernon, who is behind the mane slay of such hair divas as Lupita Nyong’o, Serena Williams and Willow Smith, first launched the line made especially for curly and textured hair in 2016.
The signature line features shampoos, conditioners, treatments and styling products — including the ever-popular Curl Moisture Spray. The colorfully packaged haircare offerings are designed with “innovative spray technology” and are free of parabens, sulfates, phthalates, DEA and dye.
“The VERNON FRANÇOIS® Collection is designed to erase the fear of managing hair,” said Vernon in a recent press release.
The new launch is also part of Sally Beauty’s move to increase offerings in the multicultural category.
“The partnership with Sally Beauty offers a platform to grow the brand’s diverse community where consumers shop for an individualized experience,” said Vernon. “As a longtime customer who grew up shopping at Sally Beauty, this partnership is a huge moment for me, and a reminder that anything is possible when you work hard with focus and purpose.”
The VERNON FRANÇOIS® Collection is available now online at SallyBeauty.com and will launch in stores August 1.