This Black-Owned Beauty Brand’s New Eyeshadow Palette Is An Ode To Caribbean Culture

Courtesy of Prime Beauty Cosmetics

Makeup mavens first fell in love with Black-owned Prime Beauty after trying their signature “brownzers.” Made especially for brown girls, the matte bronzers were also a hit with celebs such as Jackie Aina and Patti LaBelle.

[SEE ALSO: 3 Black-Owned Skincare Brands That Should Be On Your Radar]

With other offerings like loose eyeshadows and liquid lippies, the makeup brand is definitely one to watch — especially with the launch of its first-ever eyeshadow palette, Island Gyal!


The 12-pan palette is a colorful ode to Caribbean culture and includes a vibrant mix of metallic tones, pressed glitters, mattes, and satin shimmers. And monikers like “Yaardie”(orange matte), “Carnival” (green pressed glitter) and “Dancehall” (violet purple satin shimmer) are to give you island vibes.

The palette also features buildable, rich pigments that can help take your summer glam to the next level. Hitting the e-racks with an affordable $32 price tag, you can shop a quality find without having to break the bank!

Ready to add these hues to your makeup arsenal? Visit primebeautycosmetics.com to grab your palette!

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About The Author

Tatayana Yomary

Tatayana is a fashionista obsessed with all things beauty, pop culture and style. Her work has appeared in Hollywood Life, Global Grind, IBT Media, Us Weekly and Sadiaa Beauty. Follow her on Instagram @machineguntatyy__ and Twitter @BabyfaceTatz. Be sure to check out her skincare blog @TheSkincareArsenal on IG!