’25 Black Women In Beauty’ Launches Network To Empower Beauty Execs & Influencers

(l-r) Cara Sabin, Jacque Reid, Kahlana Barfield Brown, Melissa Butler, and Karla Davis

By now, we all know the buying power of women of color — especially Black women. We outspend our White counterparts nine to one when it comes to beauty products. 

[SEE ALSO: Black Consumers Spend Nine Times More In Hair & Beauty: Report]

As entrepreneurs, we contribute $361B in revenue to the economy, launching new companies at quadruple the rate of all women-owned businesses. We are projected to be the majority of all women in the workforce by 2060 and generate over $1T in consumer spending power.


Taking note of this growth, beauty execs Cara Sabin and Ella T. Gorgla have teamed to launch a new collective, 25 Black Women in Beauty (BWIB), to support Black women professionals and influencers in the industry

BWIB’s mission is simple: celebrate, elevate and promote Black women in the beauty industry through constructive, intentional collaboration and networking while inspiring one another toward collective greatness. 

“We all know that women of color represent a huge financial opportunity for the beauty industry,” said Cara. “Ultimately, to truly connect with her, it’s imperative our influence — as executives, innovators and creators — is further amplified. Representation matters and it needs to be visible.”

The co-founders hosted their launch party last month, bringing together some of the industry’s most powerful Black female executives, entrepreneurs, and influencers. Attendees included such beauty heavyweights as Melissa Butler, The Lip Bar founder; Sarah Curtis-Henry, SVP & General Manager of Fresh; Sharon Chuter, founder of Uoma Beauty; Kahlana Barfield Brown, former fashion and beauty editor turned mega influencer; Karla Evans-Davis, senior director of Integrated Marketing & Media at Ulta Beauty and former supermodel Veronica Webb, the first African American model to land a major cosmetics contract.

“25 Black Women in Beauty will serve as a space for collaboration, mentorship and perhaps most importantly a source of inspiration for corporate professionals, entrepreneurs and influencers,” added Ella. “There is strength in numbers, and it’s important that we know we exist.”

For more info, visit 25bwb.org.

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About The Author

Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. she is a Black beauty editor; founder of Sadiaa, the premiere beauty directory for women of color, and editor for HypeHair.com.