#NewDrop: You Can Now Buy Juvia’s Place Foundation & Concealer

Juvia's Place
Photo Credit: Instagram/@juviasplace

Known for its highly-pigmented eyeshadow palettes, Juvia’s Place is killing the makeup game. It’s already added lipsticks and highlighters to our must-have lists, now the beloved brand has upped the ante with a new concealer and foundation line.

The “I Am Magic” collection boasts 42 foundation shades, categorized into three kingdoms: the Nubian Kingdom, Medium Kingdom, and the Light Kingdom. To make it easy to find your match, the brand further breaks down the collection into eight color families (from deepest dark to very light) with four undertones: cool, neutral, olive and warm.

The oil-free foundation has a matte finish and designed for long wear with a buildable formula for full coverage. It is also vegan and cruelty-free with no parabens.


The complementary concealer comes in 24 shades specially formulated with emollients and amino acids to help nourish the skin.

Like Juvia’s other offerings, the new launches are budget-friendly, with the foundation retailing for $20 and the concealer for $14 for the concealer.

The new drops are available for purchase online at Juvia’s Place and Ulta.

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About The Author

Tatayana Yomary

Tatayana is a fashionista obsessed with all things beauty, pop culture and style. Her work has appeared in Hollywood Life, Global Grind, IBT Media, Us Weekly and Sadiaa Beauty. Follow her on Instagram @machineguntatyy__ and Twitter @BabyfaceTatz. Be sure to check out her skincare blog @TheSkincareArsenal on IG!