Uoma Beauty Is Shaking Up The Makeup Industry

Uoma Beauty
Photo Credit: Instagram/@uomabeauty

It’s 2019 and the days of scolding beauty brands for the lack of inclusivity should be over. While it isn’t over officially, we’re happy that most brands are now starting to include products for all skin tones. There are also quite a few beauty brands that have been diverse from the star. Uoma Beauty is the perfect example.

[SEE ALSO: Get Radiant Skin With This Black-Owned Vegan Brand]

The brainchild of Nigerian-born Sharon Chuter, former LVMH beauty executive, Uoma offers more than 100 products for the eyes, skin, and face. Best of all, there are 51 foundation shades crafted in six unique formulas to suit fair to dark brown skin tones.


“A woman with very pale skin might have hypersensitivity, but a woman with brown skin will more likely have pigmentation issues, Sharon told the L.A. Times. “It’s not just about the shade but the formula as well.”

The line includes such goodies as Say What? Foundation, Stay Woke Concealer, a Black Magic Color Palette of shimmery eyeshadows and Boss Gloss lip colors. Makeup mavens can shop the collection exclusively at Ulta Beauty locations!

Retailing between $18-$44, this new drop is well worth adding to your arsenal. After all, there is nothing better than supporting a Black-owned brand!

Head on over to uomabeauty.com for more information.

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About The Author

Tatayana Yomary

Tatayana is a fashionista obsessed with all things beauty, pop culture and style. Her work has appeared in Hollywood Life, Global Grind, IBT Media, Us Weekly and Sadiaa Beauty. Follow her on Instagram @machineguntatyy__ and Twitter @BabyfaceTatz. Be sure to check out her skincare blog @TheSkincareArsenal on IG!