#NewDrop: Amazon Launches Its Own Skincare Line

Courtesy of Amazon

When it comes to scooping up beauty products, Amazon comes in clutch for deals and quick delivery. While the e-retailer has become an e-commerce hub for beauty essentials, the site has launched its own skincare line, Belei.

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The 12-piece line includes cleansing wipes, masks, moisturizers and serums for all skin types. Formulated to treat a variety of skin care issues like acne, dark spots and dull skin, these products will complement any skin care regimen.


“Our goal is to help customers spend less time and money searching for the right skin-care solutions,” Kara Trousdale, head of beauty for private brands on Amazon.com, said in a press release. “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are proven to deliver results and also offer customers great value for the quality.”

This new line is also free of parabens, sulfates and has never been tested on animals.

Click through for a close-up of each offering. Ready to expand your skincare collection? Head on over to Amazon!

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About The Author

Tatayana Yomary

Tatayana is a fashionista obsessed with all things beauty, pop culture and style. Her work has appeared in Hollywood Life, Global Grind, IBT Media, Us Weekly and Sadiaa Beauty. Follow her on Instagram @machineguntatyy__ and Twitter @BabyfaceTatz. Be sure to check out her skincare blog @TheSkincareArsenal on IG!