Fashion Nova has built major buzz for its on-trend and under-$50 offerings that have everyday divas dressing like their fave celebs who rock the brand’s bodycon dresses, jeans, matching tops and skirts and other Insta-worthy ensembles. This includes the likes of Cardi B, LaLa Anthony, Remi Ma and more.
Now the brand is seeking to tap into more of your dollars with its first-ever makeup line, NovaBeauty. In a recent interview with Business of Fashion, Fashion Nova CEO Richard Saghian said that the brand is looking to up its entire collection of fashion and beauty finds.
“We are transforming FashionNova.com into a one-stop shop lifestyle destination,” said Saghian.
Saghian already owns beauty brand Sam Marcel, which is also sold on the site, along with other makeup offerings like NYX face glosses, lippies and shadows and such beauty staples as eyelashes, makeup remover, brushes and face masks. NovaBeauty, however, will be its own collection controlled by the company. Saghian also looks to bring in more brands that can be found at retailers like Ulta and Sephora.
The new collection is slated to be released later this year or early 2019. The news comes just months after the fashion brand teamed up with Cardi B for a fashion collabo scheduled to drop in November.
“I can’t think of a better fashion icon for our first design collaboration than Cardi B,” said Saghian in a release. “Cardi loves the brand and was wearing it before she became famous. She’s the ultimate fashion muse and has incredible style. We’re impressed with her ideas and are excited for the Fashion Nova team to bring them to life.:
“I want to let y’all know that I am very excited. I am very excited to announce that I am…I have designed and I am still designing my very own fashion line with Fashion Nova,” shared Cardi back in April. “They are giving me good quality, everything for my fall collection. I’m so excited to share with y’all. I’m so excited to see women dress beautiful, very fashionably and just wait for the fall.”
Will you be shopping the brand’s new fashion and beauty collections? Let us know.