Issa Rae Stars In CoverGirl Campaign Unveiling 40-Shade Foundation Collection

Photo Credit: CoverGirl

CoverGirl has finally upped its game with its biggest collection of foundations, ever. The beauty brand added 26 more shades to its TruBlend Matte Made foundation, bringing its official total to 40 shades of summer matte goodness.

[SEE ALSO: 11 Times Issa Rae Slayed The Natural Hair Game With Celeb Stylist Felicia Leatherwood]

Honestly, we’re not super impressed, given that Rihanna’s Fenty Beauty has been a major catalyst for brands to step up and represent for more of our deeper skin tones. But, it is the first drugstore brand to actually get on board and boast such a large selection of colors. Plus, at $8.49 apiece, it’s pretty budget friendly.


CoverGirl TruBlend Matte Made

Photo Credit: Instagram/CoverGirl

It doesn’t hurt, either, that Issa Rae stars in the new campaign — and she looks amaze! The Insecure producer and actress stars in the newest commercial celebrating the expanded collection’s medium-to-full coverage lineup. 

Press play to watch the new campaign below.

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About The Author

Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. founder of Sadiaa and editor for HypeHair.com.