While women rule spending in a nearly $450 beauty industry, men dominate the market when it comes to leadership and ownership. Sally Beauty is joining the ranks of retailers looking to level with playing field with a new program aimed at helping women consumers become beauty bosses.
The beauty retailer is now accepting applications for its Sally Beauty Cultivate – For Women by Women program to help woman-owned hair care brands expand. One brand will received $25K along with online product distribution and product placement at one of Sally Beauty’s monthly influencer events. They will also have access to mentorship from its beauty team and some of the retailer’s business owners.
“We are thrilled to launch the Sally Beauty Cultivate program,” said Carrie McDermott, President of Sally Beauty. “We continue to be inspired by all of the terrific women entrepreneurs we have met over the years and believe in supporting women who are developing products to make her best accessory, her hair, even better.”
Sally Beauty has already been a strong force for supporting woman-led businesses. Nearly one in three sales support hair care and hair color brands created or owned by women and one in five textured hair sales supporting brands founded by African American women. It was the first national beauty retailer to line its shelves with such brands as Mielle Organics and The Mane Choise, as well as the first to launch Carol’s Daughter’s Pracaxi Nectar Collection.
“Sally Beauty has a long history of collaborating with women entrepreneurs to help launch their brands in our stores and online,” said Jamira Johnson, VP Digital and Innovation at Sally Beauty. “We believe there is so much hair care innovation happening every day in women’s homes, salons, and communities, and we want to encourage that innovation to thrive and grow. We’re excited to identify the next wave of women entrepreneurs and help support them.”
Applications are being accepted now through July 18. To apply, visit www.sallybeauty.com/cultivate.