Dubbed a “dry hair solution,” this Black-owned brand focuses on hair hydration for natural hair health and retention. Its five-product lineup includes a Sage Infused Black Soap Shampoo, Reconstructing Deep Conditioner, Growth Enhancing Moisture Therapy, Intense Hydrating Potion and Hydrating Leave-In Conditioner.
The vegan-certified offerings are free of silicones, sulfates and parabens and is infused with such hair goodies as tea tree oil, hydrolyzed heat protein, and Rhasoul clay, which removes toxins by absorbing excess dirt and product, build up and helps to strengthen hair.
Try any one of their hydrating conditioners to quench thirsty coils without weighing hair down or leaving filmy residues.
Fortify’d Naturals, $13.99-17.99