After that H&M monkey hoodie debacle, H&M is looking to show its inclusive side. The retail giant is gearing up to launch its first-ever campaign celebrating the LGBTI community. The Pride Out Loud capsule collection features a retro bohemian collection of tees, tanks, shorts, cut-off jeans, hoodies and fanny packs emblazoned with rainbows and graphic prints.
Not resting its laurels on “equality” branded tees, the H&M has also teamed with Out magazine to produced a corresponding campaign featuring drag entertainer and RuPaul’s Drag Race star Aja and models Shaun Ross and Gabrielle Richardson. Singer Kim Petras and Olympic freestyle skier Gus Kenworthy also star in the promos.
The collection drops May 31 and will be available throughout the US and in select H&M outposts around the world as well as online. Ten percent of all proceeds from the collection will be donated to the United Nations Human Rights Office Free & Equal campaign.
Click through to check out more pieces from the collection.