Rick Ross is bossing up the beard experience with a new grooming line. The nine-piece collection, dubbed RICH by Rick Ross, offers up everything from beard oil and aftershave balm to shampoo and conditioner and styling wax. The line is infused with floss-worthy champagne and caviar extracts, which boast anti-aging antioxidants and proteins that repair, fortify and moisturize hair and reduce hair loss. The collection is also infused with moisturizing properties of hemp seed oil and kona coffee.
If you’re like some who are a bit confused by the new offering, Rick actually joined the beauty game back in 2016 in partnership with luxury hair care brand RICH Hair Care.
“Beauty and hair care are both huge markets,” he said when he first announced the partnership. “I appreciate and understand quality products, especially when those products are used to enhance your overall personal health and appearance.”
But, it seems the ‘Boss’ needed something with his own name on it.
“I always get asked what I use to keep my beard so fly and real bosses help other bosses stay blessed so, I knew I needed to bring the people what they wanted!” he said in a statement on the site.
While the line may be called RICH, it won’t break the bank. The products range in price from $12.99 to $15.99.
If you’re as curious as we were, check out the full collection, here.