Amara La Negra has been making waves with her porcelain perfect skin, larger-than-life signature afro and outspoken dedication to celebrating the beauty of all women of color. While the breakout Love & Hip Hop Miami star went viral after shutting down afro shamers, she has been repping for Afro Latinas since she was kid and has been dominating the Latin music scene since 2012.
And the wins keep coming. Just last month, she inked a multi-album record deal with Fast Life Entertainment Worldwide and BMG and recently signed to global entertainment and literary agent United Talent Agency.
Here, we chat with the Dominican beauty about her new successes, beauty must-haves and what inspires her.
Hype Hair: How has your experience been on the show this season and what was your biggest takeaway?
Amara La Negra: As a musician, I wanted to introduce fans to my passion, my life and my world. My goal has always been to plant a foundation for other women of color, other Afro-Latina women, who may need direction. You can be you in a world full of adversity and still win. That will always be my goal as I focus on my musical career and other endeavors.
HH: Your hair has been a key talking point this season! How you would best describe your look?
ALN: I embrace my natural hair. There are days when I may walk around in a bun with no makeup, and there are days when I am rocking my signature afro. My hair is a representation of my spirit—free and vibrant.
HH: What are your top hair tips?
ALN: I was raised by a woman of strength—my mother’s passion and love for our culture has influenced everything in my life, including my hairstyles. My mother always groomed my hair and she focused on the health of my hair and elasticity of the styles. I am a firm believer in bringing natural elements in our daily lives, so products that don’t harm our environment or animals are essential to me.
HH: What products do you use on your hair that our readers can find and try?
ALN: Mielle Organics (especially the detangler); DevaCurl has a great line for all curl types and care and Mizani Kerafuse is another product that is excellent.
HH: What are your five must-have makeup products?
ALN: MAC The Perfect Eyeliner Kit; Nars Larger Than Life Eyeliner; Fenty Beauty’s dope Pro Filt’r Matte Foundation; Nars Powermatte Lip Pigment; and Maybelline New York Lash Sensational Mascara.
HH: How do you stay inspired and motivated when you have challenges?
ALN: My source for motivation and inspiration derives from my passion to succeed in all that I do in life — and from my mother. She worked hard to care for me and foster my dreams and I want to be in a position to care for her. Challenges that arise in my life are opportunities for me to work even harder and overcome them.
HH: What’s next for you that we can look forward to?
ALN: Wins! I’m excited about my future in music and upcoming ventures and an outstanding season on VH1’s LHH Miami. My new EP and my ALN clothing-line expansion will be released [later this year.]
A version of this article originally appeared in Hype Hair February 2018 issue.