Melissa Butler’s The Lip Bar Is Now Available In Target

The Lip Bar

Photo Credit: Instagram/@thelipbar

There is no better feeling than proving all your haters wrong and Melissa Butler is getting the last laugh. After appearing on the hit show Shark Tank back in 2015 to pitch her brand, The Lip Bar, the experience resulted in rejection and mockery. Now, just three years later, the former Wall Street financier is taking the beauty industry by storm and just inked an exclusive deal with Target!

[SEE ALSO: 8 Nude Lip Shades For Every Skin Tone]

Last week, the Black-owned lipstick brand made its retail debut in 44 Target locations throughout Atlanta, Charlotte, Chicago, Houston, Philadelphia and New York City.


“My goal is just to expand,” Melissa told the Detroit Free Press. “The goal is to create beauty that’s affordable, that’s accessible and that’s high performing. We want to be in stores like Ulta. We want to be in more Targets. That’s the ultimate goal.”

TODAY we officially launch in select @target stores!! Tell your aunty, cousin, bestie, hair dresser, nail tech, mail lady, professor, manager, who 👏🏾 ever 👏🏾—and get to a store near you!! We're in large cities like Atlanta, New York, Chicago, Houston, Philly and Charlotte. Check the store locator on our site to find the store near you. All shades and formulas have been stocked. Same great price! . . . Take a #Shelfie, hashtag #thelipbartakestarget and tag us! We want to see what your store looks like! We want to see what you got!! We want to feature you!! . . . From the bottom of our hearts, thank you SO much for your support throughout these years. We wouldn’t be here without you. Go to our website to find a store near you: https://www.thelipbar.com/pages/store-location

A post shared by The Lip Bar (@thelipbar) on

Butler shared that her reasoning for creating The Lip Bar stemmed from the feeling that beauty shouldn’t be objective. Beauty comes in all shapes, shades and sizes and women of color should be celebrated within the industry as opposed to only seeing one race consistently represented.

“Everywhere I looked beauty companies, magazines and the TV were telling women that you need to look like a specific thing to be considered beautiful,” she shared on her website. “I hated that. So I started making lipstick in my kitchen because I believed beauty shouldn’t compromise health and because I was determined to not change the way I looked to fit into some superficial or trendy beauty standard. F*ck that. There is no standard.”

The cruelty-free and vegan free brand consists of 16 lipsticks,11 liquid matte shades, and 8 lip glosses that are made with natural oils and vitamins to keep lips moisturized and nourished. The Lip Bar also launched two exclusive shades at Target: the lip gloss Baddie and liquid matte Unimpressed. With a price range of $12-$14, lipstick mavens are sure to find vibrant colors that they love without breaking the bank.

Use ← → to browse

About The Author

Tatayana Yomary

Tatayana is a fashionista obsessed with all things beauty, pop culture and style. A true BX native, she keeps it real and always puts her best fashion foot forward. Her work has appeared in Hollywood Life, Global Grind, IBT Media and Sadiaa Beauty. Follow her on Instagram @machineguntatyy__ and Twitter @BabyfaceTatz.