This organic, Black-owned cosmetics brand is all about the beauty drama. Founder and makeup artist Sholayide Otugalu shared that the brand is focused on sultry organic beauty. “We take a bit of French elegance and mix it with New York City downtown cool to get that sexy edge.”
The entire line — which includes vibrant lippies and lacquers, eyeliners, eyeshadows and facial skin care — is also vegan and toxin free. I still haven’t decides which I love more: the shimmery HD Mineral Eye Radiance Quad shadow compact in Aubrey with not one, but two popping purple offerings or their gorgeous HD Mineral Contouring Duo ($62) formulated with coconut oil that is half foundation powder, half bronzing powder and all slay.