You can now wear Balmain on your lips thanks to a new makeup collabo with L’Oréal Paris. The two beauty powerhouses just joined forces to debut a new capsule collection of 12 lipsticks by Color Riche.
The vibrant collection comes in three different packs, each offering up a mix of matte and metallic hues. The Tribe Couture pack features a deep purple, red, coral and metallic rose gold shades. The Tribe Glamazone pack comes in orange, brown, beige and a metallic khaki, while Tribe Rock pack features grey, dark brown blue and a metallic purple.
💥So proud & excited to reveal our new #lorealxbalmain matte lipsticks by Color Riche💥 Rose Gold shade is CONFIDENCE 💕 Purple shade is LIBERATION ✨ Both are #tribecouture 💋💄Which one is yours ? #comingsoon #september #balmainxloreal #unitedinvincible #readmylips #lippies #mattelipstick #rosegold #couturetribe @lorealmakeup @balmain @olivier_rousteing @doutzen @cindybruna
The striking imagery for the campaign launch features a diverse group of 12 women (and one man) from different backgrounds who serve as muses for the new hues. The imagery, said the brands, is meant to convey a message of “beauty in diversity and female empowerment.”
Each tube retails for $14 and will officially debut September 1 during Paris Fashion Week, as well as be available in all Balmain stores.