Tina Knowles-Larson Receives SheaMoisture’s First-Ever Community Commerce Impact Award

Tina Knowles-Lawson

Photo Credit: Presley Ann/Patrick McMullan via Getty Images

With daughters like Beyoncé and Solange, we all know that Tina Knowles-Larson is a powerhouse for empowering young women. And, now she’s being recognized for it. SheaMoisture recently honored “Miss Tina” with its first ever Community Commerce Impact Award. Sundial CEO Richelieu Dennis presented the hair care brand’s award at the Variety Power of Women luncheon on Friday, calling Miss Tina “a successful entrepreneur, a tireless philanthropist [and] a humble humanitarian.”
Beyond raising successful daughters, Miss Tina has been busy behind the scenes with her community building and empowerment efforts. She and husband Richard Lawson recently partnered with Sundial to launch the nonprofit WACO — Where Art Can Occur — Theater Center in Los Angeles which will serve as a place for community development and empowerment through the arts. She has also helped to found the Knowles-Rowland Center for Youth in Houston and the Beyoncé Cosmetology Center at Phoenix House in in New York
“This is a woman who uses her platform, her businesses, her resources and her voice to create organizations that drive positive change for those in need,” said Richelieu. “It seems only fitting that our paths would not only cross – but connect – in service to others and ensuring we leave this world a better place than we found it.”
The award is named after Sundial’s Community Commerce program which reinvests 10% of its SheaMoisture’s Community Commerce collections sales towards community development.  Approximately $2 million is projected to be invested this year alone.
“This award is very special because it not only recognizes success, but also the giving back part of our lives,” said Miss Tina. “There is a scripture that has been one that I’ve taught my girls from an early age:  ‘To whom much is given much is required.’  In simpler terms, it means that everyone in this room has been immensely blessed, and it’s important to share those blessings with people who were given very little.”
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About The Author

Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. founder of Sadiaa and editor for HypeHair.com.