Earlier this year, Pantene announced its first-ever Gold Series line co-created with a team of Black scientists to cater to the moisturizing and conditioning needs of textured hair. Now, the brand has launched a new #StrongIsBeautiful campaign celebrating the beauty and diversity of Black hair.
In the accompanying ad, beautiful Black women of all hues and hair types, including brand ambassador Jillian Hervey, are shown rocking a range of looks, including a super sleek bob, kinky and curly updos, braids and, even locs — all styled by celeb stylist Chuck Amos.
“Learning to embrace my natural curls has been a hard process for me and I know that many other African American women relate,” said Jillian. “I’m thrilled Pantene is taking a step in the right direction to celebrate all strong, beautiful textures and styles.”
In the voiceover, a woman narrates an empowering poem about Black hair. “We are bornproudly with hair that grows strong as a storm and doesn’t conform to a beauty norm that isn’t our own. So many wrong things are said about how it grows from our head. But, to think that beauty is only sleek and wavy is crazy.”
Press play below to watch their celebration of black hair magic.