Budget-friendly natural hair care brand CURLS has just expanded its retail reach! More than 7,200 CVS locations will now carry a selection of the brand’s products, including Crème Brule Whipped CURL Cream, Goddess CURLS Botanical Gelle, Lavish CURLS Moisturizer and Passion Fruit CURLS Control Paste along with products from the Blueberry Bliss Collection.
The entire collection includes an assortment of haircare products including cleansers, conditioners, moisturizers, stylers and hair growth supplements. All CURLS products are made with certified organic ingredients and are free of sulfates, parabens, mineral and petroleum oils.
“My initial goal in creating CURLS was to give curlies everywhere that perfect product to give them beautiful and healthy hair,” said CURLS founder Mahisha Dellinger. “In today’s economy, it’s important to me to offer our affordable yet results-driven products at accessible retailers like CVS.”
As the brand celebrates 15 years of helping women love and hydrate their natural curls, it is working to develop new innovative products containing unique formulations using certified organic ingredients. It can also be found in other retail outlets including Target, Rite Aid and Walgreens.