Singer Justine Skye is known just as much for her passion for purple tresses as for her vocal prowess. Now she is putting her purple unicorn powers to use as the newest face of hair care brand Dark & Lovely. As a Haircolor Ambassador, she is the muse and inspiration behind its new Go Intense! hair color, Passion Plum. Justine will also serve as the face of campaigns and live events for the olive oil-infused and richly pigmented hair coloring system.
“I am so excited to be working with Dark and Lovely as their Haircolor Ambassador,” said Justine in a release. “My hair color is super important to my look because it helps define who I am. It’s a characteristic of mine that makes me feel comfortable and different from the rest.”
The beauty joins a growing list of celebs who have been tapped to serve as brand ambassadors for the 45-year-old brand, including Teyonah Parris and Demetria McKinney.
Press play below to watch Justine in her first campaign as she talks hair, being fearless and her favorite color (it’s not purple!).