Cover Story: Beauty Vloggers GlamTwinz Share Their Secret To Long, Healthy Hair And Taking Social Media By Storm

GlamTwinz x M. Carson Photography

Photo Credit: M. Carson Photography

Hype Hair: As top beauty vloggers, what does a typical day look like for you? How do you both decide what products and topics you will be covering for a vlog post?
Kelsey & Kendra: Being our own bosses, we realize we have to be disciplined and that our success depends on our work ethic. Therefore, a day in the life for us is filled with using and testing new products for review; brainstorm- ing; filming; editing; uploading; meeting post- ing deadlines; engaging and responding to our followers; working and consulting with our manager and agents regarding endorsements; and so much more! In short, our day is filled with a lot of grinding!

We realize the importance of engaging our audience, so we reach out to our followers via social media and ask for their feedback to spark some of our content ideas. We create what they want to see! Also, brand-endorsement deals from our agents play a large part in determining the content. As for products, we endorse those that work well for us as well as those we think our followers will love as well!

HH: What are some of your go-to hair products?
Kelsey & Kendra: We experiment with lots of hair products—it’s our job! Some of our faves are:
Mixed Chicks Leave-In Conditioner, Curls Blueberry Bliss Reparative Hair Mask, As I Am Double Butter Cream Moisturizer, Shea Moisture Curl Enhancing Hair Smoothie, Miss Jessie’s Pillow Soft Curls, Carol’s Daughter Hair Milk, Aquage Curl Defining Crème, Bumble and Bumble Curl Defining Creme and Kinky Curly Curling Custard


HH: Your beauty game is always on point, as well. What are your top five cosmetic products?
Kelsey & Kendra: We’re makeup junkies, so this is a hard one! But here goes…
Kelsey: I like a soft glam look focusing on skin, lashes and lips. My favorites: Anastasia Beverly Hills Eyeshadow in Glisten; Dramatic Lash by Koko in Misha, Maybelline Fit Me Matte foundation in Pore less; and Grunge Lip Pencil by Colour Pop.
Kendra: I’m drawn more to a matte, neutral eye look and matte lips. Some of my faves are: MAC eye shadows; Lancôme Teint Idole Ultra foundation; and Kat Von D Liquid Lipstick in Lolita.

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HH: Any tips on you keep your diet and glowing skin?
Kelsey: We both love snacking on fresh fruit, veggies and nuts. We drink lots of water and like making smoothies.
Kendra: Drink lots of water, and keep your skin hydrated with a good moisturizer or oil of your choice.

HH: You inspire many young ladies who tune in to your channel regularly. Who are some of your hair and beauty inspos?
Kelsey: I would love to hang out with Zendaya! She’s super funny and talented.
Kendra: Kim Kardashian’s my beauty inspiration!

HH: What advice would you give to those who would like to carve out their own niche in the hair-and-beauty industry?
Kelsey & Kendra: Have a true passion for it. If not, it won’t last!

HH: Where do you get your inspiration?
Kelsey & Kendra: Our subscribers inspire us! We get tons of emails and comments from our followers, letting us know how we’ve made a positive impact in their lives; but they also inspire us to continue doing what we do. And our determination to succeed!

HH: What’s next on the horizon for the two of you this year?
Kelsey & Kendra: We recently launched our new website, TheGlamTwinz.com, and we’re super excited about it! We’ve expanded our brand into fashion and it’s the main reason we created our blog site. The site will also serve as a central place where our followers can keep up with all things GlamTwinz! In response to our followers, we’ll be traveling to five new locations, extending our book tour—and, this time, we’re going global! Finally, we love interior design and have a creative eye for it. Having our own show on HGTV would be awesome! The sky’s the limit, and we’re not slowing down anytime soon. Watch us as we continue to #StriveforGreatness!

Visit the GlamTwinz online for tour locations and pick up a copy of their best-selling hair book at Barnes & Noble or order online at Amazon, Target, Walmart and Overstock.com!

Note: A version of this article originally appeared in the March 2017 issue of Hype Hair. To order a physical copy, subscribe now using the code GlmTwinz.

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