The First-Ever Color-Changing Hair Dye Is Here

FIRE X Lauren Bowker

Imagine your hair color changing just by going outside or turning up the heat. Sounds impossible? Think again! FIRE, a new color-changing dye is looking to take the color game to the next level. As the first-ever heat-sensitive color collection, it will change your tresses based on temperature (or emotion) like those old school mood rings.

[SEE ALSO: Rock The Rainbow: 23 Wild Color Hair Moments That Made Us Do A Double Take]

Using the magic of science, inventor Lauren Bowker debuted the technology this week during London Fashion Week and it is blowing minds everywhere. In a series of creepy cool video clips Lauren shared via her arts house THEUNSEEN, you can watch models’ hair color transformations in mere seconds.

The new line — which has been likened to old school hypercolor shirts of the ’90s — features seven different dyes with their own color-coordinated reactions, including dark black to a fiery orange, platinum blonde to ice-y blue and silvery grey to pastel pink.

“When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different colour,” Lauren explained to Dazed in a recent interview, who is no stranger to creative science technology. Some of her team’s other work includes a headpiece for Swarovski with color-changing gemstones based on brain activity and leather jacket that react to humidity and temperature.

Fire, of course, is the most practical one for those of us looking for a new look without the commitment. The semi-permanent dyes is temporary and should wash out within a few weeks. No word yet on when it will hit the US, but we’re sure

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About The Author

Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. founder of Sadiaa and editor for