Imagine your hair color changing just by going outside or turning up the heat. Sounds impossible? Think again! FIRE, a new color-changing dye is looking to take the color game to the next level. As the first-ever heat-sensitive color collection, it will change your tresses based on temperature (or emotion) like those old school mood rings.
Using the magic of science, inventor Lauren Bowker debuted the technology this week during London Fashion Week and it is blowing minds everywhere. In a series of creepy cool video clips Lauren shared via her arts house THEUNSEEN, you can watch models’ hair color transformations in mere seconds.
The new line — which has been likened to old school hypercolor shirts of the ’90s — features seven different dyes with their own color-coordinated reactions, including dark black to a fiery orange, platinum blonde to ice-y blue and silvery grey to pastel pink.
“When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different colour,” Lauren explained to Dazed in a recent interview, who is no stranger to creative science technology. Some of her team’s other work includes a headpiece for Swarovski with color-changing gemstones based on brain activity and leather jacket that react to humidity and temperature.
Fire, of course, is the most practical one for those of us looking for a new look without the commitment. The semi-permanent dyes is temporary and should wash out within a few weeks. No word yet on when it will hit the US, but we’re sure