When it comes to hair and beauty, Gabrielle Union has the game on lock. The actress has been serving goals since the days of Bring It On with fierce red carpet looks and crush-worthy tresses that have left us swooning. Now, the Being Mary Jane star is getting ready to slay the beauty business with the launch of her new hair care line, Flawless by Gabrielle Union.
The new line is targeted specifically toward women with textured hair and promises to be the solution to our dry, split end, brittle and frizzy hair woes. The full range features 10 moisture-wielding products infused with marula, argan and avocado oils, including shampoos, conditioners, a hair masque, blow dry cream, hair protectant, oil treatment and edge control gel.
“This line is all about healthy hair and versatility – so you can change up your styles without compromising the condition of your hair,” said Gabrielle in a press statement.
She partnered with the team behind Macadamia Natural Oil to create the line and was involved in all aspects of the launch, from design and development to formulation and product testing with beauty chemists.
“What caught my attention with Flawless is that I would no longer just be the face of a brand, but would be designing a line of products that address what I feel are the main issues for women with textured hair,” said Gabrielle. “I’ve made it my mission to make sure everything from the formulas to the packaging are just right. I myself have suffered from one too many bad hair days and have never found one range of products that met all of my needs. I wanted to change that!”
The line debuts online March 1 at flawlesshair.com and will retail between $19 and $29. It will be available in stores at Ulta Beauty and ultabeauty.com beginning in April.