Music mogul Rick Ross is turning heads in a new partnership with luxury hair care line RICH Hair Care. Rick announced the venture Monday night (Dec. 12) at his label’s “Beauty & Belaire” event hosted at his Atlanta home.
The company boasts a full line of products, ranging from intense moisture and Argan collections to renewing and everyday hair care collection. There is also a men’s grooming line Ross said he had used even before the new venture.
“Beauty and hair care are both huge markets,” he said in a statement. “I appreciate and understand quality products, especially when those products are used to enhance your overall personal health and appearance.
Rick is probably one of the last names I would think of when it comes to hair care. However, the full-bearded Bawse notes he’s always been asked about his beauty regimen.
“I’ve always been asked about my beard, hair care and what I use to take care of myself,” said Rick. “Being a supporter of men’s grooming and healthy facial hair in specific, I was more than pleasantly surprised with RICH Hair Care products.”
Is RICH Hair Care already in your beauty stash? If not, will Rick’s co-sign get you to try it?