Actress and beauty/fashion entrepreneur Zendaya launched a clothing line for Daya by Zendaya this past weekend via a series of pop-up shops hosted in New York, Los Angeles and Chicago. The launch expanded her initial offerings of just shoes to include a collection of streetwear and menswear-inspired separates she designed in partnership with her longtime stylist Law Roach.
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The line is one of those things you didn’t know you were waiting for until it arrive. It’s all-inclusive, running from sizes 0 to 22 and boasts a range of styles, from ultra feminine pink slip dresses and silk blouses to gender neutral jackets and street-style jumpers. With everything retailing between $18 and $158, you’re bound to find something to fit your budget and your fashion whims.
“I didn’t want anyone to feel alienated, excluded, or feel like they weren’t a part of this,” Zendaya told Refinery29. “I want my mom to be able to wear my stuff. I want my older sister to be able to wear my stuff. I want thick women, tall women, skinny women to wear my stuff.”
The fashionista also shared that at the end of the day her line is about comfort and being yourself.
“That’s what fashion is about: wearing what the hell makes you feel comfortable and confident in yourself,” said Zendaya. “If you want to wear the dress, if you want to wear the dress with the hoodie, if you want to wear the dress with the hoodie with the dress on top — I don’t care, as long as you feel good.”
Click through to check out select looks from the collection now available online at DayaByZendaya.com.