We all know the joy and frustration of finding out one of our beauty faves is launching a new product only to discover that there’s no color match for our darker skin tones. Or that we have to wait to until the follow-up release to be considered. Thankfully, that’s not the case with beauty brand Anastasia Beverly Hills.
Its first-ever foundation launched today and comes in 26(!) shades. That’s 19 foundation sticks and four highlight/contour shades for just about ever color. For darker skin tones, that includes deep and dark shades with multiple undertones, including cool, red, golden and olive. Even with all of these glorious shades, seven more will be released later this fall.
The struggle of finding colors that match darker skin tones is “a recurring theme when I’m meeting these models,” said Anastasia Soare’s daughter, Claudia via Snapchat. “I really wanted to match everyone,” she added. It looks like they got pretty close.
And, now that we’re all excited about the possibility of a perfect match, let’s get into the details. The cream stick is highly pigmented, formulated for combination/oily skin type and buildable. It can be used as an all-over foundation, a tinted moisturizer or just for highlighting and contouring.
The sticks retail for $25 each and are available online now. According to ABH’s Instagram, they will also make their way to stores, including Ulta, Sephora, Macy’s and Dillard’s, at the end of August.
Will you be trying out the new line?