Hair and beauty enthusiasts, rejoice! There’s a new emoji keyboard in town. Joining the likes of big brands like Dove and celebs like Kim Kardashian and her soon-to-be sister-in-law, Blac Chyna, L’Oréal recently unveiled their new Beaumoji keyboard.
Bridging the gap between the equally tech and beauty obsessed, Beaumoji boasts 130 hair- and beauty-related animations that are sure to ‘turn up’ your group chats and social media captions. Set to be updated seasonally with the latest products and beauty trends, Beaumoji also shows love to L’Oréal USA brands like Maybelline, Urban Decay and our friends, Dark & Lovely.
“We know the online conversation around beauty is huge and continuing to spike along with the shorthand language of emojis. We saw an opportunity to provide expressions and tools for our beauty community that reflect the daily conversations we see happening,” said Rachel Weiss, Vice President of Innovation and Entrepreneurship at L’Oréal USA. “With Beaumoji, our goal is to provide emojis that beauty enthusiasts crave and speak to their unique passions, lifestyles and personalities.”
Broken down into five different categories, Beaumoji’s got the entire hair and beauty landscape covered. ‘It Girl’ is the trendy group, showcasing everything from fierce ombré lips to the extremely popular pastel hair trend. ‘Pampered Life’ follows suit as a variety of luxurious beauty experiences, while ‘Iconic’ showcases L’Oréal-brand products. ‘beYOUtiful’ gives users the opportunity to show off their own personal swag while ‘Love’ features icons and gestures that showcases their appreciation for all things beauty.
Dying to try out Bueamoji? The new hair and beauty must-have is available for free on both Android and iOS.