After serving up fresh red and pink pouts to the masses, Maybelline is finally taking the plunge and adding a bold, statement making hue to their repertoire: black.
Just last week during NYFW, the makeup and cosmetics brand teased the new release on Instagram sharing that they had a new black formula on the horizon. “Maybelline doesn’t have black lipstick? Oh, but we will soon pretties,” the caption read.
According to Allure, this black hue is actually a part of the company’s upcoming line Color Sensational Loaded Bolds, a collection of 11 lipsticks in bold colors. In addition to black, lipstick lovers can look forward to a deep purple, a bright orange, and a royal blue. Not to mention, the lipsticks will be made with a kaolin-clay base for an opaque look.
Sure, black lipstick may seem totally gothic at first but ladies like Rihanna and Joan Smalls have shown us that rocking a black lip is super chic, hip and basically bad ass. Remember?