As if Beyoncé didn’t already own this weekend with the surprise release of her new single “Formation,” a powerful visual element aspect to accompany it, and absolutely annihilate her second Super Bowl performance in three years, she’s also dropped a brand new collection of merchandise.
The timing of it all is impeccable and, to be honest, whoever leads her marketing teams deserves numerous snaps in z-formation. Dubbed the Formation Collection, members of the Beyhive and new inductees can cop several different items affixed with lyrics from “Formation”.
From her swaggy hot sauce line to her shutting down haters with a Kenya Moore twirl reference, there’s a bunch of goodies like t-shirts, iPhone cases, crewneck sweatshirts, and more for those ladies get to get into formation and slay, as Bey would say.
Click next to check out the new Formation Collection.