Hairstyling genius César Ramirez is adding another notch to his list of mane moves — this time as global artistic director for MIZANI hair care line. In his 16+ year career, Ramirez’s structured styling aesthetic has made him one of the most sought-after celeb stylists. He has created some of our favorite looks this past year — including Ciara’s blonde ombre bob and Jennifer Hudson’s cropped pixie.
Now, he’s taking those talents to provide artistic direction on Mizani’s photo shoots, as well as offer product vision and insight. This is a major step up from when he first joined the hair care brand in 2014 as its celebrity stylist. Ramirez will also lead education initiatives and events and contribute to digital and social media campaigns.
Ramirez said he is honored to have been selected for the position and looks forward to elevating both the brand and the textured hair market with his styling techniques:
I believe MIZANI to already be the leading professional brand within the multicultural and textured hair market. My goal is to build MIZANI’s image to be the most successful, sexiest and sought-after brand by all markets. Together, we will shape the future of the textured hair industry by blurring the lines between color and texture, by making everyone we touch feel beautiful, and by inspiring other stylists within our industry. I plan to use my creative eye to help revolutionize MIZANI into the next level; with an authentic, timeless and effortless feel like I have done with all my celebrity clients.
Ramirez also collaborated with the brand on a major campaign shoot for its newest MIZANI True Textures collection for curls, coils and waves. Click through to check out exclusive behind the scenes pics of Ramirez during his creative process.