Natural hair and skin care company Mielle Organics has named VH1’s Yandy Smith as its newest brand ambassador. The “Love & Hip Hop New York” star teased the partnership a few weeks back on Instagram, posting that she “[l]oved their products so much [she] decided to join the team.” The official announcement was made earlier this week.
While the brand has found fans in such personalities as Love & Hip Hop Atlanta star Rasheeda and The Game’s Drew Sidora, Smith is the first celebrity to serve as ambassador. Monique Rodriguez, CEO and Founder Mielle Organics, said she chose Smith to represent the brand “because she is going through a natural hair journey and she exudes the Mielle Organics’ mission to empower, excite and educate.”
Smith has often raved about the line’s mint almond oil via social media, saying that she is “in love with this oil. It’s so light, which allows me to be versatile with my styles.”
Smith will host a launch event with Rodriguez and special invited guests to celebrate the partnership Saturday, November 14 at Deuce’s & The Diamond in Chicago, IL.