Today goes down in history as the day Dove changed the way naturalistas emojify their text conversations. Realizing Apple has no love for the 3b-4c curly ladies, Dove created curly-haired emojis as an extension of their Love Your Curls campaign.
“Emojis are a language of pictures, so when people use that language, they want a symbol that offers them the choice of their individual image, style, or personality,” said Sali Tagliamonte, Dove Language Expert and Professor of Linguistics at University of Toronto. “The diversity of emojis need to reflect the diversity of our population today, where more than one in three women in the U.S. have curly hair.”
The app which is available in both the App Store and Google Play, doesn’t skim on the emoji variety. Are you a 3b with big curls or 4a with long red curls? Well there’s an emoji for that! The Dove keyboard has 27 different curly-haired emojis in a variety of skin tones and hair colors giving you a total of 177 hair/color options.
Oh and how much for this taste of text heaven? A grand total of FREE!
Dear, Dove…you have done well, really well!