H&M has brought the claws out to sue fellow fashion-for-less giant Forever 21 for its knockoff of their “Beach Please” canvas tote. The Fashion Law reports that the Swedish brand filed a lawsuit earlier this summer after the American brand began selling a bag that bared similarities to one their in-house designer created April of last year.
The charges against Forever 21 for knowingly copying their design are copyright infringement, unfair competition and trade dress infringement. H&M also includes that XXI “has also been accused of copyright violations in the past,” in the lawsuit.
They want F21 to stop selling the bag immediately to prevent “confusion and/or association that Forever 21 is creating by selling the lookalike bag will cause irreparable injury to H&M and its reputation” and to pay them all the profits they made off of the sell of the bag.