Last week, we admitted Zendaya was one of our under 21 stars who give us hair envy and now CHI is taking the envy (in a good way) to a new level. The global leaders in ceramic hair tools and premier hair care just announced the 19-year-old as their first-ever celebrity ambassador.
Zendaya, who is known for her ever evolving hair and style, will be collaborating with CHI to bring to life the brand’s expansive hair care, styling and tool collection.
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“Zendaya is youthful, edgy and energetic. Her dynamic and versatile style makes her the perfect partner for CHI,” said Basim Shami, CEO and Owner of CHI in a recent press statement. “She’s not afraid to take risks and our products give her the versatility to create these ever-changing looks while taking care of her hair,”
Zendaya praised the brand, as well, for having so many products that keep her hair healthy while she continues to experiment with new styles:
“Everyone should be able to enjoy experimenting with their hair. Unfortunately, we all run into the same issue – heat damage. I’ve definitely had my share of problems when it comes to learning how to protect and take care of my hair as well as embracing my natural texture. I really appreciate the fact that CHI has so many products geared towards protecting and preventing this damage. I’m excited to be able to share my healthy hair journey and help people learn how to find their style.”
The “Zendaya x CHI” campaign officially kicks off later this month on social media, with an extensive print ad campaign launching in Spring 2016. The partnership will highlight Zendaya’s must-have products to recreate her favorite looks including the Escape Cordless Styling Iron, G2 Styling Iron, Touch 2 Touch Screen Dryer, Styling Line Extension Collection and Argan Oil Collection.
CHI NATION! We are beyond excited to announce our first ever celebrity brand ambassador, the gorgeous and amazing @Zendaya! We’re collaborating to bring you hair tips, styles, contests, behind the scenes action, and also to share Zendaya’s personal hair story! See the full interview with @peoplemag at the link in our bio. #CHIhaircare #ZENDAYAforCHI