At $60 billion a year, the beauty industry is big business. And, James Bronner is preparing to get a bigger slice of it as the new face of one of the most successful and largest beauty shows in the country. Last September, he was promoted to senior VP of trade shows — or as he calls it “Show Director” — of Bronner Bros. International Beauty Show.
Bronner is the youngest of six children who were born and bred into a family of business and entrepreneurship (“It was just part of our DNA”, he said). He and his family have impacted the world of hair and beauty for almost 70 years. Their collective efforts have created a mecca for stylists, barbers and hair aficionados from which to learn, explore and celebrate both the business and beauty of Black hair.
This weekend, the Bronner Bros. bi-annual hair and beauty extravaganza is set to take over Atlanta in a new space with marquee brands and headliners — including Design Essentials, Paul Mitchell’s John Paul DeJoria and Avlon’s Dr. Ali Syed — along with a partnership with BET Centric to televise its celebrity hair battle and bigger and better everything.
We caught up with James to learn more about his vision for expanding Bronner Bros.’ reach, get his take on hair trends and how they drive business, as well as the changing face of leadership in the hair business.