ESSENCE Magazine To Launch New Beauty Box In October

ESSENCE BeautyBox

Just when you thought you didn’t need another beauty box subscription think again, because ESSENCE Magazine is creating this fall’s newest must-have service – the ESSENCE BeautyBox. The trusty magazine has been giving Black women the inside scoop on fashion, beauty, politics and more since 1970, so you know this beauty box is a great investment.

The beauty editors of ESSENCE held an exclusive preview event during their annual “Essence Fest” in NOLA a few weeks ago where they introduced the service and their plans to bring women the most innovative and trendy products straight to their doorstep.

You may be asking yourself “What makes this beauty box so different from the rest?” It is specifically geared to brown girls and handpicked by a team of trusted experts who know our beauty wants and needs. It will feature five deluxe sized products that were tested and received the editor stamp of approval.


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“At ESSENCE, we’re always thinking of new ways to help you achieve your vision. We hear your gratitude for how we celebrate your beauty, as well as your frustrations in finding a variety of products for our shades and skin tones and identifying the products that work best,” said ESSENCE Magazine Editor-In-Chief Vanessa K. De Luca.

In addition, with their strong support for entrepreneurship, Essence promises to feature at least one Black-owned business product per month. The ESSENCE BeautyBox will deliver its first round of goodies in October 2015 and for only $15 a month you can get in on the action.

Until then, click through to watch the promo.

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About The Author

Queens native with a "healthy" obsession for all things beauty and Beyoncé.