After shining bright as the face of Givenchy’s Dahlia Divin perfume, Grammy Award-winning Alicia Keys is adding yet another monumental brand to her hefty resume.
Classic jean label Levi’s has announced that the singer/songwriter/philanthropist will serve as their new brand ambassador. In the recent promos, the hot mother of two rocks their new Women’s Denim Collection (pictured above in black 501 jeans) and a black leather jacket with black boots and smokey eye.
“It’s so much better because the stretch is really comfortable,” she told The New York Times about the forthcoming collection. “You don’t have to lie on the bed to get them up. You know, I’m a very shapely woman, and often a lot of fashion does not seem to celebrate a shapely woman. But that courtesy should be present in everything we wear.”
The singer also debuts a snippet of a never-before-heard track, which we’ll call “28,000 Days,” in one of the first promos for the campaign.
Shout out to Alicia for speaking out for the curvy girls around the world!
Click through for another look from the collection and the video promo. Ladies, will you be copping a pair of Levi’s this season?