Target recently launched its 2015 swimwear campaign and women everywhere are taking notice. The retail giant got it right with its ‘Target Loves Every Body collection— a line of beach attire featuring ‘real’ women and catering to all shapes and sizes.
Ditching the traditional model route, they teamed up with a diverse set of fashion bloggers— Nashelly Messina, Nikki Minton, Sarah Boyd, and Chantè Burkett— who helped promote body diversity. Stylist Zanna Roberts Rassi worked with the women to talk about finding the perfect fit for every body.
Click through to check out a video of the experience and shots of the bloggers modeling the new line of swimsuits in a playfully pool party-themed shoot.