One of our fave beauty bloggers Ty Alexander is set to host her first meet and greet as a brand ambassador for Cover FX, today (April 30) at Sephora in Union Square. Cover FX’s global ambassador Derek Selby will be on hand to shade match attendees for the brand’s newest product, Custom Cover drops.
Alexander has been a longtime fan of the line, so the year-long ambassadorship is the perfect partnership for her beauty blog, gorgeousingrey.com. As part of her duties, Alexander will host several meet and greets and twitter parties throughout the year, as well as create video tutorials and demonstrations.
We chatted with the grey-hared diva (before it was a trend), about her new role and what we should expect next.
Hype Hair: Congratulations on your new role! How did your partnership with Cover FX come about?
Ty Alexander: They are a cruelty-free vegan brand that I fell in love with and have been unofficially working with for a while. [Eventually, Cover FX and I] talked about ways we could collaborate more since I am already a big fan. It made sense because I’m using them anyway and I try to talk about only the things I like and use.
HH: What are some of your Cover FX faves?
TA: I have so many favorites, it’s crazy. Their BB gel is really everything. They are one of the four [brands with] foundations of color that have darker shades and bravo to them for them going to the other side for women who aren’t being spoken to a lot.
Right now, I am crushing on their contour kit. It has a light, creamy blend and it doesn’t leave your skin dry and flaky. I love that. Another favorite of mine is called Custom Cover Drops. It’s a concentrated foundation that you can use with any moisturizer or primer that you like. I like the ability to build it up. Sometimes, in the summer months, I just like the ability to wear something light.
HH: You are also founder of GorgeousInGrey.com. How does this partnership tie in?
TA: I’m trying to solidify my brand as a beauty expert, so this is a huge step for Gorgeous In Grey. I’m really excited for what that this partnership will bring for the future.
HH: What should we expect from you next?
TA: Stay tuned. We have a whole year to get familiar with Cover FX and I look forward to sharing the greatness within the brand.
The Cover FX Meet & Greet with Ty Alexander takes place tonight, April 30, 4-6pm at
Sephora – Union Square, located at 45 E 17th Street in NYC. RSVP here.