Lime Crime Velvetines Are This Season’s Hottest Beauty Buy

velvetines-hypehairIn a world where MAC Cosmetics is king and Ruby Woo reigns as the most popular lipstick shade in America, there’s a new makeup company that’s bound to change your thinking.

Los Angeles-based makeup company Lime Crime promises to be the “most kick-ass, true-to-color, cruelty-free cosmetics” and has sparked an interest in YouTube beauty gurus from all over with their specialty velvet-like lipsticks, Velvetines.

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