L’Oreal USA Acquires Carol’s Daughter

Carol's Daughter

In efforts to reach a wider multicultural beauty division, L’Oreal USA bought Carol’s Daughter. This news come merely months after Carol’s Daughter’s affiliated companies filed for bankruptcy. L’Oreal USA’s president, Frederic Roze made an official statement on Monday (Oct. 20) in regards to the merge:

“Carol’s Daughter possesses an expertise in the multicultural consumer segment, a rapidly expanding market that represents an important growth opportunity in the beauty industry. This acquisition will enable L’Oreal USA to build a new dedicated multicultural beauty division as part of our Consumer Products business, and strengthen the company’s position in this dynamic market.”

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